Robert Kocharyan appears to be refining his public image, including his appearance.

It is noteworthy how supporters of the opposition in Armenia have been actively celebrating the nomination of Robert Kocharyan as a candidate for prime minister from the Hayastan bloc.

Opposition media, bloggers, and affiliated platforms are expressing optimism, predicting rapid political change and portraying Kocharyan as a decisive and experienced leader capable of challenging the current government.

The current administration, led by Nikol Pashinyan, remains the primary focus of criticism.

At the same time, some observers point out similarities between the opposition’s current rhetoric and the political strategies used during the events of Armenian Velvet Revolution. At that time, a strong emphasis was placed on public mobilization, anti-establishment messaging, and mass demonstrations, which ultimately led to significant political change.

In 2018, Kocharyan maintained a relatively low public profile. Today, however, analysts note that elements of the current campaign appear to reflect approaches that were effective during that earlier period.