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Facebook tops Google search in 2013

18 December 2013 [14:46] - TODAY.AZ
Google has revealed that Facebook topped its list of the most searched-for terms of 2013 in the UK.

The social networking site beat the search company's own YouTube video service to the top spot. Google itself made it in to third place.

Shopping sites proved popular with web users with eBay, Amazon and Argos all making an appearance in the top 10.

Aside from spending and sharing, news proved popular with BBC News and the Daily Mail featuring high on the list.

Google also examined what questions people typed in to its search engine and from this compiled a top "what is" list. Facebook topped this too with a substantial number of UK-based searchers wanting to know what the social networking site was.

The second question was more a more heartfelt, "What is love?"

Other popular "what is" topics included searches for cancer, energy and blood pressure. Perhaps reflecting economic news throughout the year "What is the minimum wage" and "What is Universal Jobmatch" made it in to the top 10 most-asked. Universal Jobmatch is a government-run jobs-listing site.

Explaining Facebook's position at the top of the most searched and "what is" lists, Chris Green - an analyst at the Davies Murphy Group consultancy - said: "Facebook has now firmly established itself as a hub on the internet, making it a destination for surfers to do multiple tasks such as communications, gaming, shopping, photo-sharing and information gathering.

"These are tasks that would have previously involved using a search engine to source multiple sites."

The "most searched-for" terms are based on the number of times the relevant words are typed into Google's search engine.

Mr Green added that Google's own appearance near the top of its list could be explained by the fact that Chrome and other internet browsers can be set to automatically use the search engine when a phrase - rather than a full web address - is typed into their top bars.

"Chrome makes no distinction between web addresses and words in its search box so people get lazy and just type in single words like Google rather than full web addresses," he said.

"But this registers as a search."



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