Here’s a publicity stunt that we can unequivocally get behind: Chinese billionaire entrepreneur Chen Guangbiao has released a line of designer canned air in China to offer urban citizens something to breathe besides the fume-choked smog that blankets cities there, a problem particularly visible in Beijing. Guangbiao hopes his canned air will bring more attention to China’s air quality problem and provoke citizens to push the government for change to pollution standards.
Increased pollution standards are something China could certainly benefit from. The Sydney Morning Herald reports concentrations of the smallest and most hazardous airborne particulates have been through the roof in recent days for the second time this month. The EPA’s Air Quality Index cannot even register levels above 500, which are something like 20 times what the World Health Organization deems safe. At the American Embassy in Beijing, the index has been hanging around in the 300-500 “hazardous” range since Friday.
/Sidney Morning Herald/