Pensioner Arthur Reid, 90, has been honoured with his very own plaque in the pub he has visited every day for the past 72 years - during which time he's sunk a total of more than 30,000 pints of bitter.
The loyal customer has hardly missed a day's drinking at The Griffin Pub in Warmley, Gloucestershire, since 1940.
And this week beer fanatic Mr Reid was awarded a special plaque in the corner of the pub he sits in every day to drink from his very own pint glass.
The fitting tribute was organised by his sister Margaret Lee-Sze-Tsiok, 65, who arranged a surprise party for his 90th birthday. He arrives every day at 3pm to enjoy his favourite pint of Courage bitter, enjoying a chat with regular punters and local residents.
'I used to get up very early every morning and was paid seven and sixpence for working an 80 to 100 hour week - there was no such thing as holidays back then,' he explained.
'I've always worked hard and enjoyed visiting the pub - I've never seen the need to go much farther.
'I've been coming here a long time and hope that I can carry on for some more years to come.'
Manageress Asia Matczak added: 'He has a pint of Courage without fail, and sometimes has another half, or a bit more if some of his friends come in.
'He is friends with everyone. He loves being listened to, and is one of the nicest people I have ever met. Arthur is a really good man.' After leaving school at 12, the Warmley resident worked on a farm for 20 years before he left to work at a local quarry.
He wasn't called up during the Second World War as he had an illness that prevented him being able to serve.
He has never married or had children, but enjoys keeping animals and his favourite pastimes include skittles, darts, and of course visiting his beloved pub.