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An invisible cycle helmet wins design award - VIDEO

03 September 2011 [15:11] - TODAY.AZ
An invisible airbag for cyclists' head, shaped as a collar worn around the neck has won one of the world's largest monetary prize for design.

The winners of the 2011 Index design awards were presented at a gala in the Danish capital Copenhagen.

Index: Award, which is the world's largest monetary prize for design, focuses on "Design to Improve Life – designs that target and solve problems in the daily life.

The award is split into five categories – Body, Home, Work, Play and Community – with the winner of each category winning 100,000 euros.

In the play category, Swedish Hovding – an invisible airbag for cyclists' head, shaped as a collar worn around the neck – won the prize.

This year's winners in the Body category was the See Better to Learn Better free eyeglasses program for Mexican children designed by Yves Behar from Switzerland.

In the Home category, the winner was Elemental Monterrey – a new model for social housing, also in Mexico.

Design for Change from China won the Work category. It is a design based school competition designed to give children an opportunity to express their own ideas for a better world and put them into action.

In the Community category the winner was Design Seoul from South Korea – which the jury said was the first ever coherent design based approach to improve life for citizens in a very large city.

The nomination process has been open to all and people have been able to nominate their favourite life-improving design. An international jury comprising designers, design scholars and thinkers, business people and curators the selected a group of finalists.


/The Telegraph/

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