The Italian house joins a growing list of labels courting the increasingly lucrative Muslim market. According to a recent Thomson Reuters report, Muslim shoppers spent $266 billion on clothing and footwear in 2013, and that figure could reach $488 billion by 2019.
Recently, Tommy Hilfiger, DKNY and fast-fashion retailer Mango have released capsule lines to coincide with Ramadan, and luxury e-retailers Net-a-Porter and Moda Operandi have started curating merchandise for Ramadan. Similarly, H&M was praised for including a hijab wearing model in a video encouraging consumers to recycle their clothes last fall.
However, this is not the first time the brand has released collections targeting specific regions. In October, Dolce & Gabbana released a collection inspired by Moscow in connection with a new boutique opening. The brand also released one-off collections for Japanese and Chinese shoppers in early 2015.
/By CNN/