On page SEO basics that can make a huge difference

Most of the times, webmasters break their head with link building, but to no success at all. Basically, there’s nothing wrong with their link building tactics, and the root cause of the problem is poor on-page SEO.

Here are some on-page SEO basics that can help you in getting out of a Panda disaster, or in improving your currently pathetic SERP.

Write Unique, Precise Title & Meta Description for Every Web Page

The Meta description and title of a web page are extremely important for a web page; filing unique, relevant meta title and description helps a great deal in ranking high in SERP, though the meta tags don’t make too much of a difference these days.

Google often makes use of the Meta description of the web page to determine the SERP, which is the initial 20-22words of text that you see on search engine results.

Regular web page title will convey more information to the normal users than search engines, so it need not contain the keyword phrases necessarily.

Just make sure that you include 1 or 2 imperative keywords in your meta titles and descriptions, in order to attract search engines and eyes of people looking for whatever services/products you’re offering.

If you are not including any meta description, search engines grab text off the page. Make sure that you’re putting the best efforts to get forward in the search results.

Don’t Create Web Pages with Same Meta Descriptions or Titles

Replicating meta descriptions and titles across 2 or more pages conveys the sheer fact to search engines that your website is of poorer quality, and this could cause your SERP rakings to suffer.

Moreover, creating multiple pages with same meta titles or description is also considered blackhat SEO, and this can pose a heavy penalty on the domain as a whole; with recent Panda update, things have gotten worse, so you need to be extremely careful NOT to commit this mistake.

Making Sure That Search Engines Index Your Website At the Earlier.

If your site is not getting indexed, it won’t appear in search results. Make sure that you create a HTML sitemap as well as an XML sitemap.

Additionally, bookmark each new web page that you create, on popular bookmarking sites like reddit.com, digg.com, stumbleupon.com etc – this can even help you in getting your web pages indexed within a matter of few seconds!

Stay tuned for more information and procedures on indexing part. Remember, more in-links from other websites to the inner pages of your site can help a great deal in getting the pages indexed quickly, and in turn it will help you in gaining high SERP.

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