Procter & Gamble, the largest FMCG Company in the world, has been operating in Azerbaijan for over 13 years through its representative office, focusing on implementing marketing activities and providing expertise to the local distributor company, which was responsible for the importation of the products and the sales operations in the country.
Over the years Procter & Gamble, via its brands and corporate social programs, has touched the lives of millions of Azeri consumers. Each day over 170,000 of Azeri consumers buy and use P&G products in Azerbaijan.
Taking into consideration that the business of the Company in Azerbaijan has become very successful and the external environment has become conducive to its further development, Procter & Gamble has decided to strengthen its affiliation with the country and the local market. P&G has established a new legal entity which will be responsible for all business operations in Azerbaijan, including the implementation of marketing initiatives, the importation of products and stakeholders relations. We believe that stronger presence of P&G in the country will allow us to serve the needs of Azeri consumers more completely through our brands and social programs. Kaan Baral, General Director of Procter & Gamble Azerbaijan Services LLC, said: “This decision is also a reflection of the Company commitment to serve consumers in Azerbaijan and the intent to invest in the Azerbaijan economy in the long term.”
Distributor Company ENGIN LTD will remain the key partner of P&G to distribute the Company’s products on the territory of the country.
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide.
The representative office of P&G has been operating in Azerbaijan since 1998. P&G is present in Azerbaijan offering consumers more than 30 brands. P&G has implemented numerous of corporate social responsibility projects improving the lives of over 1,000,000 of Azeri young mothers and children across the country.
Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.