Condé Nast launches new magazine about Azerbaijan

Publishing giant Condé Nast has launched a new glossy fashion and lifestyle magazine titled Baku for the Azerbaijan market, according to The Telegraph newspaper. The article says “Leyla Aliyeva who sits at the helm of a lifestyle magazine launched this week by Condé Nast, publisher of industry bigwigs such as Vogue, Tatler and Vanity Fair. Leyla Aliyeva`s title Baku, named after the capital city of Azerbaijan, will showcase contemporary art, culture and fashion with an Azeri edge”.

Baku has existed in a Russian-language edition since 2007, but from this week the quarterly will be published internationally in English. The launch is set to coincide with what editor-in-chief Aliyeva terms "an unprecedented period of revival" for the eagle-shaped territory tucked between the hulking landmasses of Russia, Turkey and Iran.

The article highlights “Azerbaijan's final caveat, however, has been overlooked by Baku: the Eurovision Song Contest will be held there next year. It could just be time to follow in the footsteps of Ford and jump on the Baku bandwagon”.


/AzerTAc/