Samsung is expected to introduce the latest generation of the Galaxy S line at Mobile World Congress this month.
According to the NYT, the Galaxy S5 is a more conservative flagship offering than earlier generations, which had seemingly gimmicky software features. If you recall, the Galaxy S4?s unveiling last year was ridiculously over-the-top, with broadway-style performances to show off ultimately useless features.
This time around, the company is taking a more subtle approach to unveiling their flagship handset, which has slowly declined in popularity over the past few years.
For example, the Galaxy S2 was a top-selling smartphone for more than a year after it was unveiled, while the GS4 petered out a few months after launch. That’s not to say the phone didn’t sell well, because it did, but the series itself is leveling out in terms of growth.
Part of this has to do with the sheer number of worthwhile smartphones on the market, as well as Samsung’s introduction of the Note series.
Samsung’s Galaxy Note smartphones, pioneering the phablet market, were originally meant to be more niche devices alongside the flagship Galaxy series. However, the popularity of large screen smartphones in Asia has spread across the world, with the Note 3 outselling the smaller Galaxy S4, according to the NYT.
As for the GS5, we don’t know much about the forthcoming handset, except that we expect to see spec bumps in the camera and processor departments.