YouTube has surreptitiously unveiled a striking new logo that does away with the plump, simplistic lettering that it`s used for years now. In its place, the new logo features a two-tone red and white design that largely focuses on a flattened play icon, with thin lettering below it for the website`s name. The logo first appeared in the redesign of YouTube`s Android and iOS apps last week, and it`s since shown up on its Facebook page and Twitter profile — though notably, not on YouTube`s own website. We`ve reached out to confirm whether this is a true redesign in the works or just an alternate logo.
The logo for YouTube hasn`t changed much over the years — it`s long used a wordmark partially encapsulated in a big red bubble. The bubble has lost some of its gloss, but it`s largely remained the same despite being fairly indistinct outside of its split-apart look. The apparent rebranding effort may allow YouTube to be associated solely with a big red-and-white play icon, which could be seen as a stronger way to represent itself than solely its name. The icon also falls more in line with design styles of late: aside from echoing the flattened looks present in iOS 7 and Windows Phone, it notably falls in line with other Google services' Android icons, particularly Chrome and Drive, both of which are simple and feature subtle shadowing, as YouTube`s new logo does within its arrow.