As the Eurovision Song Contest is heading for its 60th anniversary in 2015, the EBU is presenting a revamped version of the logo, AzerTAc reportrs citing eurovision.tv website.
The evolution comes 10 years after the European Broadcasting Union (EBU) launched a generic logo for the competition, back in 2004.
"We conducted extensive research amongst the participating broadcasters, thousands of regular viewers, fans and other important stakeholders. One of the clear outcomes was that the logo is increasingly recognised, but that it could use a revamp after having been in use for 11 editions of the contest," says Jon Ola Sand, Executive Supervisor of the contest on behalf of the EBU.
After a pitch amongst several agencies across Europe, the logo revision was eventually conducted by lead designer Cornelis Jacobs and his team of the Amsterdam-based Cityzen Agency. After the concept of the evolved logo was approved by the Reference Group in June, it was prepared for implementation.
The revamped logo can already be seen on Eurovision.tv and social media, and will be further rolled out in the lead up to the 2015 Eurovision Song Contest in Austria.
Soon, host broadcaster ORF will start to work on accompanying theme art, while the EBU and its marketing partner Highlight Event will start to produce merchandise carrying the new logo.