TODAY.AZ / Business

MU stars make Bakcell winner

05 March 2013 [14:33] - TODAY.AZ
A commercial prepared by Bakcell - the First Mobile Operator and Leading Mobile Internet Provider of Azerbaijan became the winner of traditional"The Best TV commercial of the year" contest, held by online marketing magazine. The commercial named "Meet the league of stars", filmed within the frames of Bakcell's partnership with Manchester United was selected as the winner by the results of the magazine's experts' opinion and online voting.

Even though the number of this year's contest participants was less when compared to the last year, the competition for the first place was admirable. The winner selected by means of a two-stage voting process has received half of the winning votes from the social media readers, and the other half from the experts. Considering the fact that certain creators of featured advertisings were represented among experts, they were required to vote for 3 nominees, and they were not able to vote for their own company or agency. During the voting process the experts were selecting the winner basing on 4 main criteria being the creativity, production quality, effectiveness and public opinion.

"Meet the league of stars" commercial of Bakcell has completely met all the mentioned criteria and became the 1st place winner with a total of 21 points given by the social media and experts.

It should be noted that Bakcell, having a partnership agreement with world famous Manchester United has introduced another novelty on the advertising market of Azerbaijan by filming MU star players in the company's commercials.

By singing an official partnership agreement with Manchester United, Bakcell became the first telecommunications partner of the club in the CIS, and by contributing significantly to the development of football in the country, brings the number one sports even closer to all Azerbaijanis.

Rio Ferdinand, Ryan Giggs, Patrice Evra and other Manchester United star players filmed in the "Meet the league of stars" commercial, were shown in a new perspective and acted as Bakcell customer service employees to appear in a new look before the fans and Bakcell customers.

This commercial, made on the highest level from the standpoint of creativity and production quality, made a sensation thanks to properly planned and effective teaser stage, amongst other factors.

It is also noteworthy that last year Bakcell with its "Beyond all speed limits" commercial also became the winner of this project, organized for more than 5 years now for determining the best TV commercial in Azerbaijan.



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